A Connected TV campaign about Connected TV
In the US, more people now stream TV than subscribe to cable. But advertiser investment isn’t keeping up. At The Trade Desk, we put our money where our mouth is — running a Connected TV-first campaign that highlights why this fast-growing channel is the future of TV for advertisers and consumers.
Our :60 hero spot highlights the emotional connection behind Connected TV.
4 days. 12 locations.
To bring to life how people watch TV today, we shot 12 slice-of-life stories across 4 days in Toronto. This second spot explains how Connected TV can help you reach more people in more places.
Transcreated for 20+ countries
The Trade Desk is a global company, and the ad tech industry is in different stages of maturity depending on the region. Because of that, we had to create dozens of regional ad spots with different messaging, cast, and locations. Here’s an example of just one of the alt spots we created for a specific region: North Asia.
A 360° campaign spanning Connected TV, display, social media, email, web, and digital out-of-home
HTML5 display ad
Launch email
Digital out-of-home
LinkedIn promoted ad
Landing page (click image for full site)